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Maximize Your Sales Channels

For the food and beverage industry, B2B marketing is a whole different ball game than CPG marketing.

From retail, grocery and convenience to foodservice, private label and all channels in between, NewPoint knows that almost every sale in the food and beverage industry starts with a B2B conversation.

The target audience, the food buyer, is often a key decision maker with a highly specific set of business needs. A food buyer sourcing for a meal kit has vastly different needs than a buyer sourcing for hospitality, airline or institutions like education and healthcare channels.

Then there’s the complex reality that you’re trying to market a mix of both goods and services at the same time.

And with your customer’s bottom line being their end-all-be-all, your B2B marketing position and sales approach needs to prioritize relevance over awareness, rational appeals over emotional ones and relationship-building over all else.

NewPoint understands these differences well. That’s why some of our longest-tenured clients leverage our B2B marketing services to get placed in almost every top retail and quick serve chain in the nation—from Walmart and 7-11 to Subway and OutBack.

If you’re an established B2B food and beverage company or a CPG food and beverage brand looking to add B2B sales channels to your business, NewPoint is ready to assist in turnkey fashion.

We adapt to your B2B marketing needs, with the ability to offer high-level strategymarket research and integrated channel marketing plans on the one hand, or, on the other hand, arm your sales team with branded sales collateral and other marketing assets as needed.

NewPoint B2B Marketing Services

  • Pitch Decks
  • Branded Sales Materials
  • Trade Show and Event Marketing
  • Email Marketing
  • Direct Mail Marketing
  • Digital Video or Display Ads
  • Website Design
  • Integrated Marketing Plans
  • Sales Market Analysis
  • Buying Group Marketing
  • Distributor Marketing Programs

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