Shopper marketing is research in action.
Rooted in shopper psychology, it starts with analyzing the mindset and behaviors of shoppers along their path to making a purchase, and then it leverages those insights to develop a mix of marketing tactics that increase sales.
In the end, shopper marketing—brand marketing in a retail environment—can take many forms.
For example, knowing that male shoppers tend to make a game-time decision on which grocery brands to buy, branded floor graphics and shelf signage shape the retail environment to grab attention at the exact time and place a purchase decision is being made.
Or, knowing that one-third of all adults research recipes online to plan their meals, shopper marketing may look like digital display ads placed alongside relevant recipes.
Whatever form it takes, a retail brand marketing program can be one of the most cost-effective tactics moving the sales needle. Plus, retailers love to see it, which can go a long way toward solidifying relationships with key business partners.
If you’re interested in exploring branded shopper strategies and tactics, NewPoint has deep experience bringing CPG food brands and retailers (e.g., Wal-Mart, Kroger, Giant Eagle, Publix) together to find the right program that works for you.
NewPoint Shopper Marketing Services
- Branded Retail and Shopper Strategy
- Retailer Shopper Programs
- Load-to-Card Programs
- Digital Ads
- Geotargeted Social Media Ads
- Product Demos
- Shelf Signage
- Floor Graphics
- Recipe / Coupon Machines
- Shopping Cart Ads
- In-Store Advertising
- Free-Standing Inserts (FSIs)