covid  food advertisements

Covid-19 Food Advertisements

Covid-19 Food Advertisements How many Covid-19 food advertisements have you heard that say “we are here for you” or “you can count on (insert brand name) during these difficult times”? After 2020, the vast majority of the world was ready for a new year, including (hopefully) marketers. And more specifically, food marketers. It seemed as…

Awareness copy

Shopper Marketing – Shopper Journey Stages – Awareness

Shopper Journey – Awareness Stage Now that we’ve established the shopper journey stages, let’s dig in a little deeper to the awareness stage of the consumers’ path to purchase. One thing to remember, the consumer is not necessarily conscious of the fact they are in any of these stages, with the exception of possibly the…