Shopper Journey – Consumer Advocacy Stage If you succeeded at creating an exceptional experience that consumers love, the consumer advocacy stage will lead them to share about it. These consumers become brand advocates and brand loyalists. The Fifth Shopper Journey Stage Consumers loved your product and your customer service team! You’ve succeeded in going beyond […]
I recently sat in on a presentation by Jay Baer, who gave some really great insight on how to get your customers to willingly tell your story. Organic social content from brands often fails. Facebook is moving away from “broadcasting” and towards social connecting/networking. If your customers aren’t telling it, your story won’t be heard. […]
It’s 7 p.m. on a Saturday night. Hardware store. A yellow cardboard sleeve is snuggled tightly around a large, black plastic case. The packaging is void of any fancy imagery, except for one lone halftone photo that tells you exactly what you are going to find when you unwrap the sleeve and pop open the […]
You are the first Brand Ambassador for your product. As founding “Brand Ambassador,” of course you love your food product. You are the living, breathing embodiment of passion for your product. But in talking to any person outside your family – because your family is obligated to love everything you create – you will see […]
