,The third and final round of the 2020 food packaging rebrand review is here! Opinions courtesy of your NewPoint Marketing Team, and photos curated by Newhope. If you haven’t already, you might be interested in reading part 1 and part 2 As a quick reminder, I formulated my opinion, and sent the article on to art […]
Round 2 of 3 of the 2020 food packaging rebrand review, opinions courtesy of your NewPoint Marketing Team, and Newhope photos are curated. If you haven’t already, you might be interested in reading part 1. As a quick reminder, I formulated my opinion and sent the article to our art director, Kristy, to get her […]
Packaging Gone Wrong I was inspired [told] to write this blog about product line differentiation by fellow design-partner-in-crime, Ashley Morgan. After much scuttlebutt in the office over the contents two K-Cups in particular in our kitchenette. I had no choice. I had to write about it. The contenders in today’s battle are both from the […]
Brand packaging so pretty it inspired this designer to want to write about it! Or sing, if I could. I can’t—nobody wants to hear that. A design that is so simple, yet I could go on for days about it! Where to start? The stark contrast of the black, bold san serif font against a […]
Beautiful Beer Packaging by Goose Island I know, I know, another beer blog. I can’t help what inspires me! Unlike my previous blog about Busch Light’s brand growth, I’m getting back in my lane and talking about Goose Island’s beer packaging and visuals. A few weeks ago, I was perusing the beer aisle at the […]
How do you make your food packaging great? The average supermarket in the U.S. holds roughly 40,000 different items (FMI Food Marketing Institute). That’s 40,000 different food packaging designs. This stands the reason that great design—among other key things—is a necessity when you want to ‘raise your hand’ in the crowd of 40K and say […]
We can all take some inspiration from the beautiful job the folks at Wright® did when redesigning the brand packaging for their 1.5lb bacon stack pack. This is brand packaging redesign done right. Subtle upgrades that elevate the brand into the modern era—but not too drastic of a change that they lose their audience. You […]
Food Brands and Planograms: Why In-Person Store Checks Rule Planogram definition plan·o·gram /ˈplanəˌɡram/ noun: planogram; plural noun: planograms A diagram or model that indicates the placement of retail products on shelves to maximize sales. While IRI, Nielsen, and industry associations can provide you and your company with crucial outside information based on data and analysis, […]
“Dew” the New Food Brand Extension: Kickstart Revisiting PepsiCo and the launch of the Mountain Dew food brand extension: “not-an-energy-drink” breakfast soda. We’ve seen this kind of brand extension before. Remember, Dr. Pepper TEN? But unlike Dr. Pepper TEN, Kickstart isn’t eliminating an entire audience with its marketing concept. Pepsi added 5% juice to its […]
How CPG Packaging Innovation Helps Food Brands Stand Out On The Shelf It is a crazy competitive world out for food brands vying for attention, and the grocery store is one of the hardest places to stand out. Done right, your brand can use CPG packaging innovation to attract shoppers, make your brand stand out, […]
