Innovative food packaging: promote your brand’s corporate social responsibility awareness Millennials are driving the rise of corporate social responsibility (CSR). According to eMarketer, a recent survey by RetailMeNot, two-thirds of internet users ages 18 and older said more brands should take a public stand on important social values. And over half said that even if […]
Looking for ways to make an impact while drawing in new customers? Look no further. Capture and satisfy environmentally conscious consumers by introducing eco-friendly products and packaging. These days consumers are becoming more and more mindful of their impact on the environment. As a result of this shift in customer focus, sustainable business practices have […]
Considering a Brand’s Food Packaging Wow Factor Getting food in the mail is becoming an everyday thing – which means the package it comes in is fair game! Do you have something special to share? The NewPoint team is ready to unbox it and give you our feedback!
Considering a Brand’s Food Packaging Wow Factor Getting food in the mail is becoming an everyday thing – which means the package it comes in is fair game! Thanks to Uncle Dougie for reaching out. He wanted to share his new “disruptive” product line. Is it disruptive? You be the judge! Do you have something […]
Trends may come and go, but, in the world of food packaging design, some trends have longevity. Things such as minimalism, bold colors and sustainability will likely stand the test of time. Your packaging is a marketing and communication tool for your brand and your business. Make sure it is working as hard as it […]
Of course, brand messaging is important. But how many times do words alone get your attention? Photography is the driver that reels people in to learn more, to read that headline or body copy. It’s what makes shoppers slow their shopping carts when scanning the shelves. It’s what stops an Instagram-scrolling thumb. “Okay. So, why […]
Why is web design important? A well-designed website presents your brand as well-established, relevant, and, if done properly, a brand that consumers can relate to. This is particularly important if your target-market is millenials, who are on the web constantly. Aside from aesthetics, web design also includes user experience. Is your design coming off as […]
One way to stand out the grocery shelf: Food packaging updates and innovation! Tailgate-Time! To a lot of people, that means football…and beer. Big beer brands no doubt love this kind of thinking and make sure there are plenty of tailgate promotions and case friendly beer (& food packaging) in place to capitalize on bulk […]