Top 3 Clues to Help Hire the Right Food Marketing Firm When you make the decision to hire a food marketing firm, you are on the path to growing your business. Marketing plays a crucial role in your business and can do wonders for your business’ success. A good food marketing agency will inquire about […]
Food Marketers’ Favorite CPG Brands on Instagram Here part of the NewPoint team shares which CPG brands on Instagram they follow and why as food marketers, they resonate with each brand’s social media content. Ryan, Lead Web Developer Redbull I follow Redbull mainly because I like their product, but I keep following them for how […]
6 Principles to Enhance Your Food Brand’s Website We all know that social media is the gateway to the consumer, but it’s very time consuming and can be very expensive. As an emerging food brand, you need to get in front of the consumer, (check out our blog for more information on social media marketing) […]
Marketing Pros Offer 13 Effective Ways Companies Can Cultivate A Strong Brand Voice I have the honor of participating in an expert marketing panel as a member of the Forbes Agency Council. The panels offer a platform for experts to voice varying viewpoints and opinions on the same topic. On this panel, we discuss effective […]
Grow your audience and scale your revenue by creating content-rich food videos that captivate your audience. First things first: More time creating does not = better quality video. Period. You can put all the time in the world into creating your 2-minute food videos and making them shine like you’re trying to win the Grammy […]
Retail Food Brand Story: The Ups and Downs of Kathleen King’s Baking Brand(s) For an entrepreneur like me, How I Built is one engaging podcast. I look forward to hearing the backstories of famous brands from the perspective of the founder. Kathleen King’s story of how she built not one but two cookie brands in […]
The Retail Perspective: The Retail Food Buyer Pitch Meeting Recap: The more we know about what food buyers are looking for in a vendor partner, the better we are at helping our clients. We conducted over 25 in-depth retail food buyer interviews and surveyed several thousand more for my book: Moving Your Brand Up the […]
Yes, Stonyfield Yogurt is an Epic Retail Food Brand Growth Story Guy Raz is a podcast king equivalent of Babe Ruth. Guy produces two hit podcasts that consistently deliver new ideas, new perspectives on old ideas and stories that are every bit as gripping as a good novel. In the podcast TED Radio Hour, Guy […]
I recently sat in on a presentation by Jay Baer, who gave some really great insight on how to get your customers to willingly tell your story. Organic social content from brands often fails. Facebook is moving away from “broadcasting” and towards social connecting/networking. If your customers aren’t telling it, your story won’t be heard. […]
Let’s get tactical about connecting with your Instagram audience. In Food Brand Instagram Followers: Quantity, Quality or Both?—Part 1, The topic of conversation was the importance of going deep with your current audience vs. growing wide. In part two, we will continue with some tactical ways to do both. Have you ever felt annoyed with […]
