brand trust

20 Jul 2019 Ashley M

analytics, brand, brand story, brand trust, branding, connect, Facebook, follow-up, hashtags, Instagram, relationship, sales, selling story, social media, social media strategy, stories, transparency, Trust, video

Getting started with stories: Part 5—The follow up

In our blog “Getting started with stories: Part 1” we discussed how Facebook and Instagram stories are growing at 15x the pace of the newsfeed because Facebook algorithms are placing meaningful relationships (cultivated by short, daily stories) over passive content (newsfeed posts). We touched on the breakdown of what type of content to post, and […]

16 Jul 2019 Ashley M

brand, brand trust, communicate, communication, connect, consumer, content, customer, Facebook, featured product, Instagram, product promotion, promo, promotion, relationship, sales, sales conversation, sales strategy, social media, social media content, social media strategy, stories, target audience, transparency, Trust

Getting started with stories: Part 4—Promotions

10 Jul 2019 Ashley M

brand, brand story, brand trust, branding, Facebook, humanize your brand, Instagram, relationships, selling story, social media, social media strategy, stories, target audience, testimonials, transparency, Trust

Getting started with Stories: Part 2—Humanize your food brand

25 May 2017 Ashley M

Branding all natural, brand trust, consumer brands, consumer trust, fat-free, food labeling, healthy, nutrition facts, nutrition labeling, packaging

How Can Nutrition Labeling Build Brand?

Use Consumer Confusion to Your Advantage According to a recent Nielsen survey, only four in 10 consumers admit to even a partial understanding of nutrition labeling. And that’s not to say anything about their distrust in what they do understand—namely, all the marketing “blasters” food companies slap on their packaging. You’ve seen them. Knowing that they […]