branding

24 Aug 2021 Ashley M

Branding brand packaging, branding, consumer packaged goods, CPG, CPG Brand, cpg design, design, food design, Food marketing, food packaging, packaging, rebranding, review

2020 food packaging rebrand review Part 3

,The third and final round of the 2020 food packaging rebrand review is here! Opinions courtesy of your NewPoint Marketing Team, and photos curated by Newhope. If you haven’t already, you might be interested in reading part 1 and part 2 As a quick reminder, I formulated my opinion, and sent the article on to art […]

19 Aug 2021 Anne

branding, Food marketing, Instagram, social media, Social Media Marketing, social media strategy, target audience

Don’t Stay Hidden: 5 Keys to a Strong Instagram Presence

Your social media marketing strategy has the power to take your food brand far. Instagram is the 21st century key to food brand marketing success. Many respected food brands have taken to Instagram to build a stronger fan base and increase sales. Using Instagram for your business helps to seamlessly integrate your brand messaging into […]

6 Jul 2021 Anne

branding, food brand digital marketing, influencer marketing, social media, social media ads, social media strategy, target audience

Influencer Marketing: Make your Food Brand Stand out on Social Media

Food is one of the most popular subjects on social media. How many times have you been scrolling on Instagram and seen your favorite public figure showcasing a new snack, food brand, or home meal service? You think to yourself, well, it must be good if that is what they’re eating. The use of influencer marketing appears […]

15 Jun 2021 Ashley M

Branding brand, brand packaging, branding, consumer packaged goods, food brand, food branding, food packaging, Food Packaging Design, packaging, rebrand, redesign

2020 Food Packaging Rebrand Review Part 2

Round 2 of 3 of the 2020 food packaging rebrand review, opinions courtesy of your NewPoint Marketing Team, and Newhope photos are curated. If you haven’t already, you might be interested in reading part 1. As a quick reminder, I formulated my opinion and sent the article to our art director, Kristy, to get her […]

25 May 2021 Ashley M

Branding brand, branding, design, food brand, food packaging, Food Packaging Design, packaging, packaging design, packaging rebrand, rebranding

2020 food packaging rebrand review Part 1

As a designer, I’m always interested in packaging rebrand redesigns. Now, because we are in food marketing, I pay special attention to food packaging trends. I found that Newhope recently compiled several food packaging rebrands from 2020, so I started to swipe through them. I made a mental list of if I thought the packaging […]

18 May 2021 Kristy

Branding brand packaging, branding, consumer packaged goods, food brand, Food marketing, food packaging, food retail, marketing, packaging

Product Line Differentiation —Don’t Disappoint Your Customer

Packaging Gone Wrong I was inspired [told] to write this blog about product line differentiation by fellow design-partner-in-crime, Ashley Morgan. After much scuttlebutt in the office over the contents two K-Cups in particular in our kitchenette. I had no choice. I had to write about it. The contenders in today’s battle are both from the […]

10 May 2021 Kristy

Branding brand, Brand awareness, branding, consumer packaged goods, food brand, Food marketing, logo, logo design, marketing, Social Media Marketing

Branding 101: The Psychology of Color

Color Psychology: The study of hues as a determinant of human behavior. Believe it—Color can influence everything from your mood to the taste of your food. Certain colors can stir up your emotions or even make you hungry. This, among many other reasons, is why color is such an important factor in branding and marketing […]

6 Apr 2021 Patrick

Advertising Services branding, consumer packaged goods, cpg creative brief, Creative Brief, Food marketing, food packaging, packaging, Social Media Marketing, social media strategy

Don’t Waste Money: Invest in a CPG Creative Brief (Template)

Invest in a CPG Creative Brief to Save Time, Money, and Heartburn. “You Only Get Out of the Agency as Good as You Put In.” This is a client quote. A client that champions our insistence on using a CPG creative brief for most projects. This comes from his experience working with a wide variety […]

23 Mar 2021 Ashley M

branding, consumer packaged goods, CPG Brand, customer service, Facebook, social media, social media ads, target audience

Your CPG Brand on Social Media: The Two “Musts”

Now more than ever, consumers are interacting with brands on social media. Whether it’s to research a product before buying, contact customer service, or interact with a promotion, there’s no doubt it is a favorite means of communication among consumers. That’s why, as a CPG brand on social media, you must actively upkeep, interact with, […]

11 Mar 2021 Ashley M

Branding beer, beer brands, brand, brand packaging, branding, CPG Brand, CPG Food Brands, CPG food Packaging, food packaging, Food Packaging Design, packaging, packaging design

Duck, Duck Goose: Beautiful Beer Packaging

Beautiful Beer Packaging by Goose Island I know, I know, another beer blog. I can’t help what inspires me! Unlike my previous blog about Busch Light’s brand growth, I’m getting back in my lane and talking about Goose Island’s beer packaging and visuals. A few weeks ago, I was perusing the beer aisle at the […]