Beyond Aesthetics & the Importance of Food Brand Packaging In today’s highly competitive food industry, the significance of food brand packaging cannot be overlooked. Beyond merely serving as a container for products, packaging plays a pivotal role in capturing consumer attention, conveying brand values, ensuring product safety, enhancing user experience, and fostering memorable experiences. In […]
The Power of Great Packaged Food Design: Enhancing Your Sales and Brand Identity Developing a distinctive, engaging packaged food design that aligns with the brand’s identity is critical to stand out in the highly competitive world of food manufacturing. How NewPoint Marketing Approaches Packaged Food Design Make a Lasting Initial Impression: Your product’s packaging […]
Why Plastic Alternatives? Plastic was considered a technological miracle for many decades. This material is used for practically everything imaginable, from the packaging of food to the pipes that run through our walls since it is ridiculously inexpensive, simple, and easy to create while still maintaining its flexibility and durability. Although plastic is still inexpensive […]
As consumers become more environmentally conscious, the demand for eco-friendly products continues to grow. Food manufacturers are no exception to this trend, and you’ll need to adapt to meet your customers’ expectations. Eco-friendly packaging is a crucial aspect of sustainable food manufacturing, and hiring a seasoned agency like NewPoint to guide you through this process […]
Looking for the Tips to Acheive the Best Creative Food Packaging Design? It’s simply not enough to have a delicious, palatable food or beverage product for your customers. You also have to package it and market it in a way that appeals to them. No matter how delectable your creations are, they won’t sell […]
,The third and final round of the 2020 food packaging rebrand review is here! Opinions courtesy of your NewPoint Marketing Team, and photos curated by Newhope. If you haven’t already, you might be interested in reading part 1 and part 2 As a quick reminder, I formulated my opinion, and sent the article on to art […]
Round 2 of 3 of the 2020 food packaging rebrand review, opinions courtesy of your NewPoint Marketing Team, and Newhope photos are curated. If you haven’t already, you might be interested in reading part 1. As a quick reminder, I formulated my opinion and sent the article to our art director, Kristy, to get her […]
Packaging Gone Wrong I was inspired [told] to write this blog about product line differentiation by fellow design-partner-in-crime, Ashley Morgan. After much scuttlebutt in the office over the contents two K-Cups in particular in our kitchenette. I had no choice. I had to write about it. The contenders in today’s battle are both from the […]
Color Psychology: The study of hues as a determinant of human behavior. Believe it—Color can influence everything from your mood to the taste of your food. Certain colors can stir up your emotions or even make you hungry. This, among many other reasons, is why color is such an important factor in branding and marketing […]
Invest in a CPG Creative Brief to Save Time, Money, and Heartburn. “You Only Get Out of the Agency as Good as You Put In.” This is a client quote. A client that champions our insistence on using a CPG creative brief for most projects. This comes from his experience working with a wide variety […]
