,The third and final round of the 2020 food packaging rebrand review is here! Opinions courtesy of your NewPoint Marketing Team, and photos curated by Newhope. If you haven’t already, you might be interested in reading part 1 and part 2 As a quick reminder, I formulated my opinion, and sent the article on to art […]
15 Ways To Develop A Customer-Centric Content Strategy Know Your Audience (and what they love) My team spends a lot of time discussing content marketing strategies to help our clients and our firm. So the @Forbes_Agency Council invited me to participate in this expert panel discussion. The topic of this panel was Customer-Centric Content Strategy. […]
15 Important Career Lessons These Marketing Agency Pros Learned Lead by Share the Vision As an agency owner and member of the @Forbes_Agency Council, I am invited to participate in expert panel discussions. I have a deep respect for my fellow experts as we work through a wide variety of varying viewpoints and opinions. The […]
Top Retail Planogram Sales Tools to Get on the Shelf A retail planogram is a vital tool for visual merchandising. Per the Oxford English Dictionary, they are a diagram or model that indicates the placement of retail products on shelves to maximize sales.”[1] The planogram’s effectiveness is measured by the sales volume generated from the […]
Is A Cold-Chain CPG E-Commerce Breakthrough Coming For Food Brands? While CPG e-commerce continues to explode across many sectors, one category holds full-scale food delivery back: cold-chain delivery of consumer packaged goods food brands. What will it take to get this “off the ground?” Up until March, ordering groceries online was mainly a growth segment driven […]
The consumer demands retail strategies to look into new ways to draw customers into their store. But wait, isn’t retail dying? Doesn’t everyone order their stuff online now? While we’re seeing closures from apparel retailers and large brands such as Macy’s, J.C. Penney, and Sears, it’s not necessarily because retail has lost its edge. As […]
Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on […]
Food entrepreneur marketing workshop One of the more fulfilling and meaningful things I get to do is act as a mentor for FamilyFarmed‘s Good Food Accelerator. I’ll let their website describe the organization: The Good Food Accelerator (GFA) gets emerging Good Food CPG (consumer packaged goods) brands ready for prime time, giving them the skills to […]
Transparency: Moving Past “Just a Trend” An app from the sustainable foods research organization, HowGood, was trialed by Giant Food supermarkets. This app enabled consumers to efficiently gauge transparency in food products while they are shopping. It scored big points from consumers in a limited store test by Giant Foods. So much so that Giant […]
