6 Principles to Enhance Your Food Brand’s Website We all know that social media is the gateway to the consumer, but it’s very time consuming and can be very expensive. As an emerging food brand, you need to get in front of the consumer, (check out our blog for more information on social media marketing) […]
Player-Coach or Full-Service Food Marketing Firm Running a hard-working, results-oriented full-service food marketing firm and growing food brands wasn’t always my plan. I found myself here by paying attention to what drives me to succeed professionally, which, in turn, is based on something personal. One of my fondest childhood memories is of my grandfather’s A&P […]
A Food Marketing Plan that Moves the Needle One of the most frequent questions we get from emerging food brands is, “Where should we be spending our marketing dollars?” This completely makes sense. We understand brands are eager to grow. However, these brands need guidance on how and where to invest in the right food […]
Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on […]
Brand Champions are Made, Not Born. An emerging brand dream. You’ve won the battle to get your product on the shelf. Retail reorders are coming in, and things seem to be going the right way. You’ve set up geo-fencing on your brand’s social media to drive consumers to retail stores and, of course, to talk […]
Turns out financing and innovation are key ingredients for emerging food brands The past several months have introduced me and my firm NewPoint to people and emerging food brands groups that are as exciting as the food industry has been disruptive. Jim Slama and his team at FamilyFarmed are a big part of that. They are […]
Hiring a Food Marketing Firm? Contemplating hiring a food marketing firm to help bridge the gaps between brand awareness and brand trial and brand preference to brand loyalty…and grow your business? Here are 3 things it helps to have when initiating the conversation: 1. Specific Business Goals 2. A Marketing Budget 3. A High Value […]
Get on the shelf and stay on the shelf. You’ve crafted a product that your friends and family love. They give you endless praise saying you should get retail shelf space. But before you can go into a store, are you aware of the competitive landscape? Do you know who the ideal consumer is for […]
On Monday, November 6th, 2017 at Purdue University, my firm hosted: 80+ Emerging Brand Indiana Food Companies. 200+ Indiana Food Entrepreneurs. 9 Food Retail Buying Groups. 8 Independent and Chain Restaurants / Caterers. Word has it that close to a dozen products got picked up by retailers and distributors. Commerce in action! We realize there […]
Entrepreneurs ready with questions for retail food buyers If there’s one thing that 25+ years of consumer package goods marketing has taught me it’s this: If you want to sell your products to consumers in the retail shelves, you need to first sell it to the gate keepers. Also known as retail food buyers, AKA category […]
