How do you make your food packaging great? The average supermarket in the U.S. holds roughly 40,000 different items (FMI Food Marketing Institute). That’s 40,000 different food packaging designs. This stands the reason that great design—among other key things—is a necessity when you want to ‘raise your hand’ in the crowd of 40K and say […]
6 Principles to Enhance Your Food Brand’s Website We all know that social media is the gateway to the consumer, but it’s very time consuming and can be very expensive. As an emerging food brand, you need to get in front of the consumer, (check out our blog for more information on social media marketing) […]
Player-Coach or Full-Service Food Marketing Firm Running a hard-working, results-oriented full-service food marketing firm and growing food brands wasn’t always my plan. I found myself here by paying attention to what drives me to succeed professionally, which, in turn, is based on something personal. One of my fondest childhood memories is of my grandfather’s A&P […]
As I touched on in my previous blog in the series, Food Brand Pricing is key in maximizing your business. In my last blog, the strategy I brought up focused more on the competition you face. Now, I’m switching gears to focus more on the consumers and maximizing their willingness to pay (WTP). One reason […]
Yes, Stonyfield Yogurt is an Epic Retail Food Brand Growth Story Guy Raz is a podcast king equivalent of Babe Ruth. Guy produces two hit podcasts that consistently deliver new ideas, new perspectives on old ideas and stories that are every bit as gripping as a good novel. In the podcast TED Radio Hour, Guy […]
A Checklist for Spying on Your Competitors’ Social Media So, you want to use social media to promote your food brand but you’re not sure where to start? A smart starting place is “social recon”: scouting out what your competitors are already up to on social media. This is a strategic first step because surveying […]
On Friday, March 21st I’m honored to be moderating an expert panel at the Good Food Expo 2019 entitled: “Shelf Space and How to Get It.” Register to attend here. If you’ve been paying attention to this anything I’ve published, you’ve probably noticed that I talk a lot about food buyers. I did it here. […]
Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on […]
Your Questions Answered: Q&A 2nd Round of the Financing for Growth Roundtable #2: The Funding Process Welcome back to our series on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. Here’s a quick recap: Emerging Food Brands looking to grow have limited options financially. Many we talk to are self-funded through […]
Your Questions Answered: Q&A 1st Round of the Financing for Growth Roundtable #1: Venture vs. Traditional Financing Welcome to our series based on the Financing for Growth Panel from our NewPoint Emerging Food Brands Conference. Let’s look at how this works: Emerging Food Brands looking to grow have limited options financially. Many we talk to are […]
