Grassroots Marketing: 4 Low-Cost, High-Impact Strategies for Food Brands

Grassroots marketing, as the name implies, is a “bottom-up” approach to marketing. Rather than casting down a brand message from expensive billboards, TV commercials or stadium signage, grassroots marketing looks for a small but zealous group of fans and inspires them to do the talking for you. Grassroots marketing operates on the premise that a […]