Food marketing in the modern era is both a blessing and a curse. On the one hand, it’s revolutionary to have access to many distribution channels and communication channels you can use to reach your customers. But, on the other hand, there’s a better opportunity to connect with millions of people worldwide, and you can […]
Struggling to Grow Food and Beverage Online Sales? Here’s What to Do. You’ve got a food and beverage company. You’ve got an excellent website. Maybe you’ve even got a steady stream of sales. But you do not see enough sales to generate a sizable stream of revenue. So what are the best ways to grow […]
Strategies, Ideas, and Tips for Marketing Your Food and Beverage Business Your food and beverage business faces a number of unique challenges, including stiff competition from other similar brands and limited profit margins that keep your budget restricted. So how can you stand out from competing brands and maximize your appeal to potential consumers while […]
Secrets to an Effective Satellite Media Tour Don’t get hung up on the fancy jargon. SMT is simply short for Satellite Media Tour, a tactic used to connect brands to consumers via tv or radio. Here’s how an SMT works; radio and tv stations across the country with local morning/noon programs are constantly looking to […]
Brand packaging so pretty it inspired this designer to want to write about it! Or sing, if I could. I can’t—nobody wants to hear that. A design that is so simple, yet I could go on for days about it! Where to start? The stark contrast of the black, bold san serif font against a […]
It’s Now Time for the CPG Photoshoot Yay, you! You’ve just read steps 1-4 about the importance of surrounding yourself and your product with the best in the business of selling food. You have planned your CPG photoshoot, and you are now armed with the perfect photographer and food stylist to make your product shine […]
Invest in a CPG Photoshoot First Things First. . . Stock Photography vs. a CPG Photoshoot of Your Actual Product Investing in good photography of your actual product is paramount for its success or failure. You would think this would be a “no-brainer.” You would think. However, many (many!) companies rely heavily on stock photos, […]
When looking for ways to increase profit food business owners often look for shortcuts like a quick coupon campaign, or cutting key ingredients from the recipe, decreasing the quality of their good. These strategies, while possibly increasing the bottom line in short-term, isn’t necessarily sustainable. One thing that remains as the end all be all […]
Good Food Expo Get On the Shelf Panel: What Gets You Excited About a New Product? I was fortunate to be asked to moderate the “Get On The Shelf” panel at the Good Food Expo held mid-March 2019 at the University of Illinois Chicago west loop campus. The panel was made up of several food […]
Clean Label Marketing and Brand Transparency If you watched the Big Game, even while simultaneously doing your taxes (yeah, the game was THAT good) You may have noticed the Bud Light commercials. They called out their competitors for using corn syrup in their beer, while they refrain from using that ingredient. This “clean label” trend […]
