The Importance of Engaging a Food Marketing Consultant: When and Why to Call Experts like NewPoint Marketing A marketing consultant should know that effective marketing strategies are crucial for success in the highly competitive food industry. Whether you’re a start-up or an established brand, enlisting the services of a food marketing consultant can provide valuable […]
NewPoint Knows: Who’s Who of Food and Beverage in America NewPoint Marketing is in a position to keep ahead of the competition and provide outstanding service to its clients due to the team’s knowledge of industry periodicals such as “Who’s Who in Food and Beverage in America” by the James Beard Foundation, a nonprofit organization whose […]
Every true-blue brand builder has one: A target goal in mind, a destination on the sales-and-revenue chart to reach . . . a new point. You can probably guess where this is going. This idea of helping food businesses elevate their brands and reach new sales heights was the organizing principle behind the team at […]
As a food brand marketing or sales director, it often feels as if your job can be summed up in three words: “Growth, growth, growth.” That’s a seemingly straightforward objective. But, as you know, behind it lies a migraine-inducing amount of complexity. Growth can come from a myriad of strategies: marketing refinements, brand premiumization, increased […]
