Distribution Channel in the Food and Beverage Industry Distribution channels play a key role in the food and beverage industry. They bridge the gap between producers and consumers. This blog will delve into various distribution channels. We aim to highlight their unique challenges. Additionally, we will provide strategies to maximize their potential. Our objective is…
NewPoint Knows: Who’s Who of Food and Beverage in America NewPoint Marketing is in a position to keep ahead of the competition and provide outstanding service to its clients due to the team’s knowledge of industry periodicals such as “Who’s Who in Food and Beverage in America” by the James Beard Foundation, a nonprofit organization whose…
As a food brand marketing or sales director, it often feels as if your job can be summed up in three words: “Growth, growth, growth.” That’s a seemingly straightforward objective. But, as you know, behind it lies a migraine-inducing amount of complexity. Growth can come from a myriad of strategies: marketing refinements, brand premiumization, increased…
Struggling to Grow Food and Beverage Online Sales? Here’s What to Do. You’ve got a food and beverage company. You’ve got an excellent website. Maybe you’ve even got a steady stream of sales. But you do not see enough sales to generate a sizable stream of revenue. So what are the best ways to grow…
Strategies, Ideas, and Tips for Marketing Your Food and Beverage Business Your food and beverage business faces a number of unique challenges, including stiff competition from other similar brands and limited profit margins that keep your budget restricted. So how can you stand out from competing brands and maximize your appeal to potential consumers while…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.