Leveraging Marketing Services B2B for ROI Business-to-business (B2B) companies are seeing the value of marketing services B2B. Suppose you find a suitable partner and start with a solid strategy. In that case, you can easily multiply your marketing results, generating more leads, building brand visibility, and even closing sales. But how can you tell whether […]
Considering the Direct-to-Consumer (DTC) Model for Your Food Brands? The DTC business model has seen a meteoric rise in popularity in the realm of the food and beverage industry. Before the Covid-19 pandemic, companies were already shifting toward selling more products directly to end users, thereby skipping the step of selling their wares to retail […]
Food is one of the most popular subjects on social media. How many times have you been scrolling on Instagram and seen your favorite public figure showcasing a new snack, food brand, or home meal service? You think to yourself, well, it must be good if that is what they’re eating. The use of influencer marketing appears […]
Why, and How, to Choose the Best Digital Shopper Marketing Targeting Methods for Your Food Brand to Reach Your Campaign Goals Successful digital shopper marketing campaigns live and die on a well-developed and strategized approach to targeting consumers. The key is to capture all the reasons a potential shopper might buy your food product. By […]
