Encouraging engagement on your food brand’s social media platforms What does social media engagement mean? Social media engagement is when an individual interacts with your food brand’s social media page—whether that is commenting or liking a post, sharing a post, messaging your page, following your page, even just looking at your page, etc. All of […]
Adding authority and authenticity to a corporate food brand’s social media platform The way you present your food brand’s social media page to the public determines what you will receive back. If your page is corporate looking and stuffy, you won’t get the feedback you are looking for. On the other hand, if you are […]
Boost your visibility to potential customers and grow your audience on your food brand social media platforms. Why is building awareness important? Building awareness for your food brand on social media is crucial when trying to make a name for your company as a whole. If done correctly, social media can not only boost the […]
Offer Easy, Mobile-Friendly Solutions when Marketing Food to Millennials Paul Rowton, vice president, GES/Edwards Food Giant in Arkansas, has a telling quote at the very end of a recent Supermarket News article, Millennials at the Meat Counter that says: “They want to cook, they just have less time than their parents did.” Googling “Millennial Grocery” will […]
Indulge yourself: Own your truth in food brand marketing. When it seems like the whole world is made up of gluten-free-keto-vegan-organic-paleo healthy, good-for-you foods and your brand – which will never win any health food prizes – is a sweet, sugar or fat-laden treat, my advice is to embrace it. You don’t need to advocate folks […]
