Good Food Expo Get On the Shelf Panel: What Gets You Excited About a New Product? I was fortunate to be asked to moderate the “Get On The Shelf” panel at the Good Food Expo held mid-March 2019 at the University of Illinois Chicago west loop campus. The panel was made up of several food…
Trends may come and go, but, in the world of food packaging design, some trends have longevity. Things such as minimalism, bold colors and sustainability will likely stand the test of time. Your packaging is a marketing and communication tool for your brand and your business. Make sure it is working as hard as it…
Indulge yourself: Own your truth in food brand marketing. When it seems like the whole world is made up of gluten-free-keto-vegan-organic-paleo healthy, good-for-you foods and your brand – which will never win any health food prizes – is a sweet, sugar or fat-laden treat, my advice is to embrace it. You don’t need to advocate folks…
Of course, brand messaging is important. But how many times do words alone get your attention? Photography is the driver that reels people in to learn more, to read that headline or body copy. It’s what makes shoppers slow their shopping carts when scanning the shelves. It’s what stops an Instagram-scrolling thumb. “Okay. So, why…
Your Questions Answered: Q&A 4th Round of the Food Buyer’s Roundtable: Local Food in Big Stores Time to dial into the final installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We began this journey with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth…
Your Questions Answered: Q&A 3rd Round of the Food Buyer’s Roundtable: Help Sell Your Food Product Hello again — as promised, here is our 3rd installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We started with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for…
Your Questions Answered: Q&A 2nd Round of the Food Buyer’s Roundtable: Food Industry Margins Time to dial into the 2nd installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We began this journey with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth roundtable and…
Your Questions Answered: Q&A 1st Round of the Food Buyer’s Roundtable: Scoring a Buyer Meeting Welcome to the first installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We kicked everything off with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth roundtable and workshop….
Your Questions Answered: Q&A 2nd Round – When to Switch to a Co-Packer This is the second in a series of four posts. Here is the set-up if you missed our first post. Many Emerging Food Brands we talked to since our first conference have been out-growing their commercial kitchens and are trying to decide between expanding…
Your Questions Answered: Q&A 1st Round – Vetting a Co-Packer 101 Many Emerging food brands we talked to since our first conference have been out-growing their commercial kitchens and are trying to decide between expanding their operations or moving to a contract manufacturer or co-packer. Both routes come with risk. While financing operational growth by building out…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.