Do You Have a Long-Term Brand Vision? How does marketing fit in your big-picture brand vision? Unfortunately, many food brands only see marketing as an expense – and a big one. But if you want to control your costs effectively while maximizing your results, it’s important to see marketing as an investment. Once you make this […]
Food Brand Marketing Plans and Goals Above all, the primary purpose of any food brand marketing plan is to sell products and grow its market share. To get there, you must engage with your target audience and create brand awareness, invite trial, encourage the audience’s continued usage, and develop brand affinity through product differentiation. Time, […]
Smart Food Brands Capitalize on the Back to School Buzz Parents all over are rejoicing: It’s Back to School time! I was super excited to have my kiddo head off to hitch a ride on the big yellow cheese wagon until I remembered I had to go school shopping. IMHO, back to school shopping is […]
A Food Marketing Plan that Moves the Needle One of the most frequent questions we get from emerging food brands is, “Where should we be spending our marketing dollars?” This completely makes sense. We understand brands are eager to grow. However, these brands need guidance on how and where to invest in the right food […]
