As consumers become more environmentally conscious, the demand for eco-friendly products continues to grow. Food manufacturers are no exception to this trend, and you’ll need to adapt to meet your customers’ expectations. Eco-friendly packaging is a crucial aspect of sustainable food manufacturing, and hiring a seasoned agency like NewPoint to guide you through this process […]
Looking for the Tips to Acheive the Best Creative Food Packaging Design? It’s simply not enough to have a delicious, palatable food or beverage product for your customers. You also have to package it and market it in a way that appeals to them. No matter how delectable your creations are, they won’t sell […]
,The third and final round of the 2020 food packaging rebrand review is here! Opinions courtesy of your NewPoint Marketing Team, and photos curated by Newhope. If you haven’t already, you might be interested in reading part 1 and part 2 As a quick reminder, I formulated my opinion, and sent the article on to art […]
Round 2 of 3 of the 2020 food packaging rebrand review, opinions courtesy of your NewPoint Marketing Team, and Newhope photos are curated. If you haven’t already, you might be interested in reading part 1. As a quick reminder, I formulated my opinion and sent the article to our art director, Kristy, to get her […]
As a designer, I’m always interested in packaging rebrand redesigns. Now, because we are in food marketing, I pay special attention to food packaging trends. I found that Newhope recently compiled several food packaging rebrands from 2020, so I started to swipe through them. I made a mental list of if I thought the packaging […]
Packaging Gone Wrong I was inspired [told] to write this blog about product line differentiation by fellow design-partner-in-crime, Ashley Morgan. After much scuttlebutt in the office over the contents two K-Cups in particular in our kitchenette. I had no choice. I had to write about it. The contenders in today’s battle are both from the […]
Invest in a CPG Creative Brief to Save Time, Money, and Heartburn. “You Only Get Out of the Agency as Good as You Put In.” This is a client quote. A client that champions our insistence on using a CPG creative brief for most projects. This comes from his experience working with a wide variety […]
Brand packaging so pretty it inspired this designer to want to write about it! Or sing, if I could. I can’t—nobody wants to hear that. A design that is so simple, yet I could go on for days about it! Where to start? The stark contrast of the black, bold san serif font against a […]
See the Shelf: Top Retail Planogram Sales Tools A retail planogram (POG) exists to maximize sales. Retail food buyers are graded on how much sales volume is generated by the mix of products they set in the POG. If you own a food brand and want in that retail planogram, you better come prepared to sell. Typically […]
Beautiful Beer Packaging by Goose Island I know, I know, another beer blog. I can’t help what inspires me! Unlike my previous blog about Busch Light’s brand growth, I’m getting back in my lane and talking about Goose Island’s beer packaging and visuals. A few weeks ago, I was perusing the beer aisle at the […]
