Packaging Gone Wrong I was inspired [told] to write this blog about product line differentiation by fellow design-partner-in-crime, Ashley Morgan. After much scuttlebutt in the office over the contents two K-Cups in particular in our kitchenette. I had no choice. I had to write about it. The contenders in today’s battle are both from the […]
How do you make your food packaging great? The average supermarket in the U.S. holds roughly 40,000 different items (FMI Food Marketing Institute). That’s 40,000 different food packaging designs. This stands the reason that great design—among other key things—is a necessity when you want to ‘raise your hand’ in the crowd of 40K and say […]
Utilize shopper marketing by inviting trial of your food brand Consumers and their path to purchase has evolved drastically in the past 5 years. The competitiveness of reaching shoppers during their shopper journey has changed. This is due to technologies within the marketing and retail environment. But now, since the shopper is ALWAYS connected (hello, […]
One in three US consumers are looking for foods that will help them achieve weight loss or weight management goals. Products marketed as “natural”, “healthy” and “better for you” are capturing the food industry. Now more than ever, people are connecting functional foods with longer, healthier lifespans and acting on it. Consumers are becoming more […]
Yes, Stonyfield Yogurt is an Epic Retail Food Brand Growth Story Guy Raz is a podcast king equivalent of Babe Ruth. Guy produces two hit podcasts that consistently deliver new ideas, new perspectives on old ideas and stories that are every bit as gripping as a good novel. In the podcast TED Radio Hour, Guy […]
In the past decade, evolving technology has caused the number of consumers shopping in- person to dwindle. Now, it’s pulling people back into the stores. In a world with a powerful technology presence, consumers are becoming increasingly entranced by “quick and easy”. In the retail industry, this translates to fewer people coming into stores and […]
Store Checks as an Effective Market Research Tactic Market research is a crucial aspect of marketing that can help any brand gain a competitive advantage. When conducting store checks, one must first look for where the brand’s product is placed on the supermarket shelves in comparison to their competitors. Along with product placement, another aspect […]
How can you help customers “take the easy route”? In today’s world, consumers are constantly on the go. They’re hustling about their busy workday, limiting the amount of time they have for daily tasks such as making dinner and getting groceries. This is why the convenience of new delivery services such as UberEats and DoorDash […]
Food Buyers Expect Higher Level Presentations First, Let’s be clear, this isn’t a farmer’s market. There’s a difference in selling your product to consumers vs. buyers, so brush up on your retail selling pitch and get your game-plan ready. It’s good to have a general plan for any shows/events you plan to attend throughout the year, […]
FACT: The U.S. is home to 87.5 million Millennials (ages 18 to 29). The infographic below will provide valuable insight on how to market—successfully—to this growing demographic in America. Because, the fact is, it will only continue to grow. Millennials are a key consumer demographic for online marketers. Learn how to market your […]
