I am never going grocery shopping again! Okay, so that’s probably an exaggeration, BUT, I have discovered Shipt, an at home-grocery deliver service. For an annual fee, I go online or use their app and they will deliver my groceries to my home! I’ve used the service for the past month, not stepping one foot […]
Clean Label Marketing and Brand Transparency If you watched the Big Game, even while simultaneously doing your taxes (yeah, the game was THAT good) You may have noticed the Bud Light commercials. They called out their competitors for using corn syrup in their beer, while they refrain from using that ingredient. This “clean label” trend […]
Your Questions Answered: Q&A 1st Round of the Food Buyer’s Roundtable: Scoring a Buyer Meeting Welcome to the first installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We kicked everything off with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth roundtable and workshop. […]
Emerging Brands Focus of Food Conference: Get on the Shelf & Stay on the Shelf! I am proud to announce that registration is open for the 2nd Annual Emerging Food Brands Conference! When: October 2nd, 7:30 am to 5 pm Where: Purdue University Memorial Union and the Stewart Center Who should attend: Emerging food CPG (consumer […]
What are you doing for brand awareness? Is your brand distinguishable in the sea of products? Food, in general, is a necessary sort of goods, making it important to consumers across every demographic and psychographic category. That means there’s literally thousands of branded food products competing for the attention of those consumers. These brands use […]
