Food Industry Marketing Strategies Begin with Business-to-Business Marketing is any strategy that helps your company build brand awareness and bring your brand together with customers. There are four necessary steps to developing effective food industry marketing strategies, including: Know your audience and the competition. Develop a brand that is relevant to your audience and relative […]
Growth-minded food brands take note of Foodservice trends Flexitarian influence? Does the term “flexitarian diet” mean anything to you? I didn’t know either until a few minutes ago. Flexitarian diet is the trendy term for the consumption of plant-based products with a shift to reducing meat consumption. You’d have to be under a rock in […]
Growth-Minded Food Brands: Bob’s Red Mill—Foodservice Sales Domination At NewPoint, we talk to several food companies, and almost all have a strong desire to sell and grow. Many of these food companies, big and small, seem to think a strong CPG (consumer product & goods) retail is the top goal. Brand = Margin I am […]
Foodservice distributor lead generation programs convert distributors to order-takers A robust food marketing plan cannot begin and end with consumer marketing. Yes, consumer marketing is essential, and truely effective programs can create amazing results in sales. But any excellent consumer marketing program begins with a well-thought-out business to business (B2B) marketing strategy. NewPoint is a […]
Food Service Sales: Get a distributor to carry your product…or “Get on the Truck” Strategies NewPoint is a team of marketers who understand that volume sales in B2B channels can increase the volume of ingredients to purchase – typically bringing pricing down as well as optimizes production whether you have a stand-alone operation or use […]
Grow sales (and margins) with foodservice channel marketing programs Consumer marketing is the primary thing I hear when folks find out I own a marketing firm. Yes, we create and run consumer marketing programs for our food brand clients. We do a great job, but any consumer marketing program begins with a business to business […]
Your Questions Answered: Q&A 4th Round of the Food Buyer’s Roundtable: Local Food in Big Stores Time to dial into the final installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We began this journey with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth […]
Your Questions Answered: Q&A 3rd Round of the Food Buyer’s Roundtable: Help Sell Your Food Product Hello again — as promised, here is our 3rd installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We started with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for […]
Your Questions Answered: Q&A 2nd Round of the Food Buyer’s Roundtable: Food Industry Margins Time to dial into the 2nd installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We began this journey with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth roundtable and […]
Your Questions Answered: Q&A 1st Round of the Food Buyer’s Roundtable: Scoring a Buyer Meeting Welcome to the first installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We kicked everything off with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth roundtable and workshop. […]
