Challenger B2B Marketing Strategy Our agency, NewPoint Marketing, the leading food industry marketing strategy firm, boasts a diverse client portfolio that includes several industry-leading brands. However, the majority of NewPoint’s clientele over the years has consisted of “Market Challenger Brands” across various food and beverage categories, including beef, pork, dairy, sports drinks, produce, and foodservice…
Smart Foodservice Marketing = Smart Growth Strategy Before we talk about smart foodservice marketing, I’d like to talk a little bit about our industry. The most interesting aspect of the food industry is the wide array of sales channels available to a single food company, manufacturer, or processor. That is exactly why the typical NewPoint…
Navigating Foodservice Marketing 2024: Strategies for Growth Amidst Inflation Navigating the economic landscape of foodservice marketing 2024 has been like riding a roller coaster for many industries, especially for those in the foodservice sector. Inflation has been the talk of the town, making everything from groceries to dining out more expensive. This isn’t just about…
Top 5 Operator Pain Points and Supplier/Partner Solutions = Foodservice Marketing Plan Every foodservice marketing plan needs to solve the operator’s pain point. Suppose you’re looking for an easy button to understand the world of foodservice operators—the people who run restaurants, cafes, and catering services. In that case, I’ve heard from highly reliable sources that…
Marketing for Food Business – NewPoint Marketing’s Top 5 Tips When we think “marketing for food business,” it is important to focus on its pivotal role in consumer packaged goods (CPG) and equally crucial business-to-business (B2B) foodservice sector. Marketing for Food Business: Channels Now, in the CPG sector, it’s all about grabbing attention and building…
B2B Digital Marketing Strategies for Your Foodservice Brand B2B digital marketing can be tough on foodservice brands. On top of thoroughly understanding who your target demographics are with the help of market research, you’ll need to invest heavily in a set of strategies that work together to increase your visibility and increase your chances of meeting…
Smart Foodservice Marketing from a team that does it every day! One of the best ways to grow your food and beverage company is to appeal to foodservice establishments directly with smart foodservice marketing. For example, suppose you have a specific ingredient or a specific food and beverage product that appeals to a wide range…
Real Trends or Just Foodservice Rumors? Are people really converting to vegetarianism in record numbers? Are restaurants that provide Mediterranean options truly outcompeting their counterparts? Is 2025 going to be the year of the mango? Sometimes, it’s hard to distinguish foodservice rumors from foodservice reality. It’s essential for restaurants, food and beverage brands, and other…
Smart Foodservice Sales Growth From staffing shortages to supply chain issues, smart foodservice brands have had their work cut out for them lately. But thankfully, consumer demand is still running strong – and there’s no sign that people will stop wanting food and beverage service anytime soon. If you want to grow sales, several strategies…
How to Practice Effective Foodservice Menu Innovation One of the best ways to gain a competitive advantage and better appeal to your target audience is to practice foodservice menu innovation. But what exactly is foodservice menu innovation, and how can you use it effectively in your overall growth strategy? What Is Foodservice Menu Innovation? Let’s…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.