64th Summer Fancy Foods Show shines a spotlight on specialty foods and emerging CPG brands. The 2018 Summer Fancy Foods Show in NYC does not disappoint. Overwhelm? With over 2,600 exhibitors covering 320,000+ square feet of exhibit space? Maybe a little. But there is a lot to be excited about walking the show. The depth and […]
National vs. Local Food Brands: We ask Retail Food Buyer questions so you don’t have to. This series has one goal: help your food brand get on – and stay on – the shelf. We asked these questions in interviews and surveys for my book or they were submitted by food companies that attended our Emerging Food […]
Entrepreneurs ready with questions for retail food buyers If there’s one thing that 25+ years of consumer package goods marketing has taught me it’s this: If you want to sell your products to consumers in the retail shelves, you need to first sell it to the gate keepers. Also known as retail food buyers, AKA category […]
The food entrepreneur is hungry for more than their delicious products—they want to grow… …and they want to grow NOW. Registration for the NewPoint food entrepreneur conference, the Emerging Indiana Food Brands Forum Fall 2017, has exceeded our expectations hitting over 75% capacity just one week after opening full registration with about 5 weeks to […]
West Lafayette, IN—A first-of-its-kind event, the Emerging Indiana Food Brands Forum Fall 2017 will pull together food scientists, marketing experts and retail procurement professionals from around the state to support local and regional food companies who are looking to scale up their business. The one-day conference, presented by NewPoint Marketing in partnership with Indiana Grown […]
Big national food brands know: Marketing is everything. And they make it look easy. “Big Food” has the budget to hire top CPG and Food & Beverage branding agencies. They purchase consumer trends reports. They hold focus groups and conduct brand research to hone their messaging and visual branding. Big Food knows appearances mean everything. A walk […]
Are small food manufacturing companies nimble enough to capitalize on (or even drive) local sourcing trends? I’m calling it here and now. In 30 years, food manufacturing will be as “local” as you can get. Forget farmer’s markets. Forget your own backyard garden. Every home will have a 5D meal-printer on their kitchen counter that uses carbon, scent, flavor […]
