How to Drive Customer Loyalty Like the Best Food Brands Food brands constantly look for loyal customers – the customers most likely to continue buying from them, rather than a competitor, throughout the indefinite future. But how can you secure this customer loyalty as a food brand? The Value of Customer Loyalty It’s hard to […]
So, you’ve built a good base of loyalty club followers. Now what? Just by having a loyalty club, you’re increasing revenue by retaining current customers, but how can you take that a step further and make it work even harder for you? You can conduct a survey for your food brand’s loyalty club. Think of […]
Let’s back up—WHY build a loyalty club for your food brand? Here are a few quick reasons: Loyalty clubs help to keep customers engaged with your brand, which in turn keeps your brand top-of-mind in that buying category. Customers who subscribe to your loyalty club may interact and/or share referrals on social media, or recommend […]
Is in-store retail marketing worth it? Oh, the holidays. Christmas music over the speakers, jolly grocery store clerks (hopefully), great holiday deals and amazing in-store displays and coupons. Doesn’t get much better than that. But as a food or beverage brand, you may be wondering if in-store retail marketing is worth the bang for your […]
I am never going grocery shopping again! Okay, so that’s probably an exaggeration, BUT, I have discovered Shipt, an at home-grocery deliver service. For an annual fee, I go online or use their app and they will deliver my groceries to my home! I’ve used the service for the past month, not stepping one foot […]
Your Questions Answered: Q2 Social Media Selling & Coupons Hi Again! Quick recap…When it comes to Social Media Marketing, Emerging Food Brands have some questions. And they brought them to the NewPoint Emerging Food Brands Conference. Remind me again how we got here? The content of this Social Media Selling & Coupons portion (and all […]
You are the first Brand Ambassador for your product. As founding “Brand Ambassador,” of course you love your food product. You are the living, breathing embodiment of passion for your product. But in talking to any person outside your family – because your family is obligated to love everything you create – you will see […]
