Inbound and Outbound Marketing First, you’ll need to understand the difference between inbound and outbound marketing. In a nutshell, outbound marketing is when you advertise to consumers without knowing if they are a qualified lead, or if they are interested in your product or service. Inbound marketing is a strategy that focuses on creating content […]
Shopper Journey – Consumer Consideration We recently covered the first stage of the shopper journey, the awareness stage. After the consumer becomes aware of the product, they enter into the next stage, consumer consideration. The Second Shopper Journey Stage – Consumer Consideration Think back to the recent holidays as you were preparing to purchase items […]
10 ‘Old-School’ Marketing Techniques For The Modern Age I am proud to be a member of the Forbes Agency Council. One of the perks is that I am invited to add my thoughts to an expert marketing panel These panels provide marketing opinions and viewpoints on a relevant topic from an impressive and diverse expert […]
