Demographic Shift: How changing demographics affect media buying A couple of years ago, our office had a running discussion on what age/birth year determined if you were a millennial. At the time, being a millennial had a certain connotation, and not necessarily a good one. Yet, there didn’t seem to be sources of authority as […]
Local is arguably the single biggest food trend since the turn of the millennium. So much so that back in 2007, the Oxford New American Dictionary named locavore its “Word of the Year.” A recent survey by the Nielsen Company showed consumers rank “buying local” as their most important food-related cause, ahead of other options […]
Offer Easy, Mobile-Friendly Solutions when Marketing Food to Millennials Paul Rowton, vice president, GES/Edwards Food Giant in Arkansas, has a telling quote at the very end of a recent Supermarket News article, Millennials at the Meat Counter that says: “They want to cook, they just have less time than their parents did.” Googling “Millennial Grocery” will […]
