What is OTT Advertising? What does OTT mean? Over the past ten years, I’ve heard an increasing number of folks asking: “What is OTT advertising?” “Over-the-top” is what OTT stands for. This handy term describes a new way to get movies and TV shows over the internet whenever we want, on various devices, without using […]
Secrets to an Effective Satellite Media Tour Don’t get hung up on the fancy jargon. SMT is simply short for Satellite Media Tour, a tactic used to connect brands to consumers via tv or radio. Here’s how an SMT works; radio and tv stations across the country with local morning/noon programs are constantly looking to […]
Demographic Shift: How changing demographics affect media buying A couple of years ago, our office had a running discussion on what age/birth year determined if you were a millennial. At the time, being a millennial had a certain connotation, and not necessarily a good one. Yet, there didn’t seem to be sources of authority as […]
