Food rep meeting with retail category buyer to pitch emerging food brand to regional supermarket or local grocery

3 Questions You Need to Ask Potential Retail Buyers

Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on…

me too brand

Food Buyers Perspective: Don’t Be a Me-Too Brand

“Me-too brand” – An Uphill Battle to be Found When the NewPoint team explores a fit with a new food client, the first thing we do is buy the product and perform what we call an “unboxing.” If we bought the product online, we look at how the product was shipped,  how the product was…

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Kirkus Reviews: 5 Stars for Moving Your Brand Up the Food Chain

In Moving Your Brand Up the Food Chain, a marketing expert offers advice for smaller food brands looking to get a toehold in a competitive market. The time is ripe for local and regional food brands to find success, argues Nycz, the president of a marketing agency specializing in the food industry, in his practical…

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5-Star Clarion Review: Moving Your Brand Up the Food Chain

For the food brand marketer, Moving Your Brand Up the Food Chain is sure to be a treasure trove of marketing intelligence and advice. There are certain basic marketing principles that can be applied to any consumer brand, but navigating the ins and outs of the food industry is what makes Moving Your Brand Up…