Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on […]
“Me-too brand” – An Uphill Battle to be Found When the NewPoint team explores a fit with a new food client, the first thing we do is buy the product and perform what we call an “unboxing.” If we bought the product online, we look at how the product was shipped, how the product was […]
National vs. Local Food Brands: We ask Retail Food Buyer questions so you don’t have to. This series has one goal: help your food brand get on – and stay on – the shelf. We asked these questions in interviews and surveys for my book or they were submitted by food companies that attended our Emerging Food […]
In Moving Your Brand Up the Food Chain, a marketing expert offers advice for smaller food brands looking to get a toehold in a competitive market. The time is ripe for local and regional food brands to find success, argues Nycz, the president of a marketing agency specializing in the food industry, in his practical […]
For the food brand marketer, Moving Your Brand Up the Food Chain is sure to be a treasure trove of marketing intelligence and advice. There are certain basic marketing principles that can be applied to any consumer brand, but navigating the ins and outs of the food industry is what makes Moving Your Brand Up […]
