How do you make your food packaging great? The average supermarket in the U.S. holds roughly 40,000 different items (FMI Food Marketing Institute). That’s 40,000 different food packaging designs. This stands the reason that great design—among other key things—is a necessity when you want to ‘raise your hand’ in the crowd of 40K and say…
How CPG Packaging Innovation Helps Food Brands Stand Out On The Shelf It is a crazy competitive world out for food brands vying for attention, and the grocery store is one of the hardest places to stand out. Done right, your brand can use CPG packaging innovation to attract shoppers, make your brand stand out,…
How to Continue to Meet Sustainable Food Packaging Demands During, and After, the Coronavirus Pandemic The COVID-19 pandemic has affected everyone and every industry, not none so much as the food industry. Prior to the pandemic, consumer demand was evident for all industries to move toward renewable packaging and reducing food waste. This trend is…
Choosing renewable food packaging will not only benefit your company but society too There are many reasons why your food brand should switch to renewable food packaging. One reason is that society is becoming more aware of product packaging and its effect on the environment. As a result, demand has increased for renewable food packaging…
Food packaging design missteps could cost you! Whether you are a new product, an up-and-coming product, or have been on the shelves for years—you may be making some monumental mistakes with your food packaging design that could cost you in the end. New Products: Are you struggling with where to start with your food packaging…
Innovative food packaging: promote your brand’s corporate social responsibility awareness Millennials are driving the rise of corporate social responsibility (CSR). According to eMarketer, a recent survey by RetailMeNot, two-thirds of internet users ages 18 and older said more brands should take a public stand on important social values. And over half said that even if…
Good Food Expo – Get On the Shelf: Whole Foods, KeHE & full panel discuss Relaunch a Food Brand stories. I was fortunate to be asked to moderate the “Get On The Shelf” panel at the Good Food Expo held mid-March 2019 at the University of Illinois Chicago west loop campus. The panel was made…
an Essential Vitamin for Every Growing Food Company Think New Markets, New Flavors . . . New Anything = Food Innovation If you’re a regional or smaller food manufacturer trying to hold your own against the behemoth national brands, embracing and promoting your true local self can prove to be a real competitive advantage. But even…
One way to stand out the grocery shelf: Food packaging updates and innovation! Tailgate-Time! To a lot of people, that means football…and beer. Big beer brands no doubt love this kind of thinking and make sure there are plenty of tailgate promotions and case friendly beer (& food packaging) in place to capitalize on bulk…
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.