How do you make your food packaging great? The average supermarket in the U.S. holds roughly 40,000 different items (FMI Food Marketing Institute). That’s 40,000 different food packaging designs. This stands the reason that great design—among other key things—is a necessity when you want to ‘raise your hand’ in the crowd of 40K and say […]
How CPG Packaging Innovation Helps Food Brands Stand Out On The Shelf It is a crazy competitive world out for food brands vying for attention, and the grocery store is one of the hardest places to stand out. Done right, your brand can use CPG packaging innovation to attract shoppers, make your brand stand out, […]
How to Continue to Meet Sustainable Food Packaging Demands During, and After, the Coronavirus Pandemic The COVID-19 pandemic has affected everyone and every industry, not none so much as the food industry. Prior to the pandemic, consumer demand was evident for all industries to move toward renewable packaging and reducing food waste. This trend is […]
Choosing renewable food packaging will not only benefit your company but society too There are many reasons why your food brand should switch to renewable food packaging. One reason is that society is becoming more aware of product packaging and its effect on the environment. As a result, demand has increased for renewable food packaging […]
Food packaging design missteps could cost you! Whether you are a new product, an up-and-coming product, or have been on the shelves for years—you may be making some monumental mistakes with your food packaging design that could cost you in the end. New Products: Are you struggling with where to start with your food packaging […]
Innovative food packaging: promote your brand’s corporate social responsibility awareness Millennials are driving the rise of corporate social responsibility (CSR). According to eMarketer, a recent survey by RetailMeNot, two-thirds of internet users ages 18 and older said more brands should take a public stand on important social values. And over half said that even if […]
Good Food Expo – Get On the Shelf: Whole Foods, KeHE & full panel discuss Relaunch a Food Brand stories. I was fortunate to be asked to moderate the “Get On The Shelf” panel at the Good Food Expo held mid-March 2019 at the University of Illinois Chicago west loop campus. The panel was made […]
Considering a Brand’s Food Packaging Wow Factor Getting food in the mail is becoming an everyday thing – which means the package it comes in is fair game! Thanks to Uncle Dougie for reaching out. He wanted to share his new “disruptive” product line. Is it disruptive? You be the judge! Do you have something […]
an Essential Vitamin for Every Growing Food Company Think New Markets, New Flavors . . . New Anything = Food Innovation If you’re a regional or smaller food manufacturer trying to hold your own against the behemoth national brands, embracing and promoting your true local self can prove to be a real competitive advantage. But even […]
One way to stand out the grocery shelf: Food packaging updates and innovation! Tailgate-Time! To a lot of people, that means football…and beer. Big beer brands no doubt love this kind of thinking and make sure there are plenty of tailgate promotions and case friendly beer (& food packaging) in place to capitalize on bulk […]
