See the Shelf: Top Retail Planogram Sales Tools A retail planogram (POG) exists to maximize sales. Retail food buyers are graded on how much sales volume is generated by the mix of products they set in the POG. If you own a food brand and want in that retail planogram, you better come prepared to sell. Typically […]
Your Food Brand Planogram: Know Your Consumer Buying Behavior There are several questions you need to ask yourself when determining consumer buying behavior. Destination Purchase? Is your food product a destination purchase—one that consumers go to the store specifically to buy? Or is it an occasionally on-the-weekly-menu product? Consumer Buying Behavior: Brand, Price, or… When […]
CPG Food Brands Need Planogram Expertise We asked retail food buyers how much of the job requires food manufacturers to be experts in their category, and how do the best manufacturers show their planogram expertise? Buyer answers to the first question were unanimous and absolute: 100 percent of the responsibility is on the food manufacturers […]
