Top Retail Planogram Sales Tools to Get on the Shelf A retail planogram is a vital tool for visual merchandising. Per the Oxford English Dictionary, they are a diagram or model that indicates the placement of retail products on shelves to maximize sales.”[1] The planogram’s effectiveness is measured by the sales volume generated from the […]
Food Brands and Planograms: Why In-Person Store Checks Rule Planogram definition plan·o·gram /ˈplanəˌɡram/ noun: planogram; plural noun: planograms A diagram or model that indicates the placement of retail products on shelves to maximize sales. While IRI, Nielsen, and industry associations can provide you and your company with crucial outside information based on data and analysis, […]
The Retail Perspective: The Retail Food Buyer Pitch Meeting Recap: The more we know about what food buyers are looking for in a vendor partner, the better we are at helping our clients. We conducted over 25 in-depth retail food buyer interviews and surveyed several thousand more for my book: Moving Your Brand Up the […]
The Retail Perspective: The Retail Food Buyer Pitch Meeting Recap: The more we know about what food buyers are looking for in a vendor partner, the better we are at helping our clients. We conducted over 25 in-depth retail food buyer interviews and surveyed several thousand more for my book: Moving Your Brand Up the […]
The Retail Perspective: The Retail Food Buyer Pitch Meeting Recap: The more we know about what food buyers are looking for in a vendor partner, the better we are at helping our clients. We conducted over 25 in-depth retail food buyer interviews and surveyed several thousand more for my book: Moving Your Brand Up the […]
The Retail Perspective: The Retail Food Buyer Pitch Meeting Recap: The more we know about what food buyers are looking for in a vendor partner, the better we are at helping our clients. We conducted over 25 in-depth retail food buyer interviews and surveyed several thousand more for my book: Moving Your Brand Up the […]
The Retail Perspective: The Retail Food Buyer Pitch Meeting Recap: The more we know about what food buyers are looking for in a vendor partner, the better we are at helping our clients. We conducted over 25 in-depth retail food buyer interviews and surveyed several thousand more for my book: Moving Your Brand Up the […]
The Retail Perspective: The Retail Food Buyer Pitch Meeting There has never been a more exciting time to be an emerging food brand! Our mantra for our NewPoint clients: Get on the shelf. Stay on the shelf. Grow your market share. That’s why we talk to retail food buyers: they are the 1st gatekeeper to […]
Store Checks as an Effective Market Research Tactic Market research is a crucial aspect of marketing that can help any brand gain a competitive advantage. When conducting store checks, one must first look for where the brand’s product is placed on the supermarket shelves in comparison to their competitors. Along with product placement, another aspect […]
Your Questions Answered: Q&A 4th Round of the Food Buyer’s Roundtable: Local Food in Big Stores Time to dial into the final installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We began this journey with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth […]
