Progresso Soup is Making Progress…Sorta

Your packaging design has 3 seconds to capture your audience’s attention. In the busy world of today’s modern shopper, sensory-overload rules the aisles— packaging design features buzzwords and color bursts and adorable mascots all screaming “BUY ME NOW.” The fact that consumers know your brand helps guide them through this chaotic abyss more calmly—but every now […]