10 Tips to Make a Compelling Retail Deck for Your Food Brand We’re here to talk about a subject we’ve written about a few times: your retail pitch deck. If you want to make a compelling case for retail brands to carry your products, you need an excellent brand retail deck. This will often be […]
Retail Food Brand Story: A Babe Among Giants – the story of Shazi Visram’s Happy Family Organics As an entrepreneur working with food brands all along their growth cycle, How I Built is a “must hear” podcast. I love to hear the backstories of famous brands from the viewpoint of the founder. Shazi Visram’s story […]
The Retail Perspective: The Retail Food Buyer Pitch Meeting There has never been a more exciting time to be an emerging food brand! Our mantra for our NewPoint clients: Get on the shelf. Stay on the shelf. Grow your market share. That’s why we talk to retail food buyers: they are the 1st gatekeeper to […]
Get On – and Stay On – the Retail Food Shelf. From our (the NewPoint) marketing point of view, food companies we talk to all want the same thing: get their retail food product on the grocery shelf. Another thing most food entrepreneurs have in common that came from food buyer retailers: Food companies all […]
