The Retail Perspective: The Retail Food Buyer Pitch Meeting There has never been a more exciting time to be an emerging food brand! Our mantra for our NewPoint clients: Get on the shelf. Stay on the shelf. Grow your market share. That’s why we talk to retail food buyers: they are the 1st gatekeeper to […]
Yes, Stonyfield Yogurt is an Epic Retail Food Brand Growth Story Guy Raz is a podcast king equivalent of Babe Ruth. Guy produces two hit podcasts that consistently deliver new ideas, new perspectives on old ideas and stories that are every bit as gripping as a good novel. In the podcast TED Radio Hour, Guy […]
Food Buyers Expect Higher Level Presentations First, Let’s be clear, this isn’t a farmer’s market. There’s a difference in selling your product to consumers vs. buyers, so brush up on your retail selling pitch and get your game-plan ready. It’s good to have a general plan for any shows/events you plan to attend throughout the year, […]
Get On – and Stay On – the Retail Food Shelf. From our (the NewPoint) marketing point of view, food companies we talk to all want the same thing: get their retail food product on the grocery shelf. Another thing most food entrepreneurs have in common that came from food buyer retailers: Food companies all […]
