See the Shelf: Top Retail Planogram Sales Tools A retail planogram (POG) exists to maximize sales. Retail food buyers are graded on how much sales volume is generated by the mix of products they set in the POG. If you own a food brand and want in that retail planogram, you better come prepared to sell. Typically […]
Top Retail Planogram Sales Tools to Get on the Shelf A retail planogram is a vital tool for visual merchandising. Per the Oxford English Dictionary, they are a diagram or model that indicates the placement of retail products on shelves to maximize sales.”[1] The planogram’s effectiveness is measured by the sales volume generated from the […]
Your Food Brand Planogram: Know Your Consumer Buying Behavior There are several questions you need to ask yourself when determining consumer buying behavior. Destination Purchase? Is your food product a destination purchase—one that consumers go to the store specifically to buy? Or is it an occasionally on-the-weekly-menu product? Consumer Buying Behavior: Brand, Price, or… When […]
