segments

9 Mar 2021 Stephanie

Advertising Services audience targeting, demographics, key demographics, Marketing to Millennials, media buying, millennials, segments, target audience

Media Buying & Changing Demographics

Demographic Shift: How changing demographics affect media buying A couple of years ago, our office had a running discussion on what age/birth year determined if you were a millennial. At the time, being a millennial had a certain connotation, and not necessarily a good one. Yet, there didn’t seem to be sources of authority as […]

6 Oct 2020 Stephanie

Shopper Marketing food brand digital marketing, food brand shopper marketing, segments, targeting methods

Digital Shopper Marketing Targeting Methods 101

Why, and How, to Choose the Best Digital Shopper Marketing Targeting Methods for Your Food Brand to Reach Your Campaign Goals Successful digital shopper marketing campaigns live and die on a well-developed and strategized approach to targeting consumers. The key is to capture all the reasons a potential shopper might buy your food product. By […]