Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on […]
Of course, brand messaging is important. But how many times do words alone get your attention? Photography is the driver that reels people in to learn more, to read that headline or body copy. It’s what makes shoppers slow their shopping carts when scanning the shelves. It’s what stops an Instagram-scrolling thumb. “Okay. So, why […]
Help Food Distributors and Brokers Share Your Selling Story (Correctly). You’ve created a killer pitch deck and selling story. You’ve researched the retailer’s plan-o-gram (POG), the trends, and competitive homework. You’ve finally had a meeting with a retail food buyer – and it went well. That’s how the journey starts. But sooner or later on your journey to […]
Your Retail Selling Story Anyone who has experienced success selling to multiple retail customers has cracked the code. They have perfected their unique retail selling story. Each may have developed their own wildly divergent strategies and tactics depending on category, product lines, selling style or historic sales cycles. One common thread: success in getting their […]
