selling story

4 Sep 2018 Patrick

Retail Selling Story brokers, food distributors, pitch meeting, retail food buyer, retail selling story, sales, sales reps, selling story

Are Food Distributors & Brokers Screwing Up Your Selling Story?

Help Food Distributors and Brokers Share Your Selling Story (Correctly). You’ve created a killer pitch deck and selling story. You’ve researched the retailer’s plan-o-gram (POG), the trends, and competitive homework. You’ve finally had a meeting with a retail food buyer – and it went well. That’s how the journey starts. But sooner or later on your journey to […]

28 Aug 2018 Patrick

Get on the Shelf, Retail Selling Story brand story, Food trends, planograms, retail food buyer, selling story

6 Keys to a Killer Pitch Deck = Your Retail Selling Story

Your Retail Selling Story Anyone who has experienced success selling to multiple retail customers has cracked the code. They have perfected their unique retail selling story. Each may have developed their own wildly divergent strategies and tactics depending on category, product lines, selling style or historic sales cycles. One common thread: success in getting their […]