Shopper Journey – Consumer Purchase We have now followed our shopper on the shopper marketing journey through 2 phases thus far. We have reached a critical stage in the journey, the consumer purchase stage. As we mentioned in the introduction blog, there are two stages; Point of Purchase and Point of Sale. For marketers to […]
The Stages of the Shopper Journey During a recent meeting with a new client, I asked a very simple question. “Why would someone buy your product?” The uncomfortable chuckle that followed revealed the typical response we get when we ask this question, “because it’s the best XYZ on the market.” The conversation continued with, “Okay, […]
Utilize shopper marketing by inviting trial of your food brand Consumers and their path to purchase has evolved drastically in the past 5 years. The competitiveness of reaching shoppers during their shopper journey has changed. This is due to technologies within the marketing and retail environment. But now, since the shopper is ALWAYS connected (hello, […]
