shopper’s journey

11 Feb 2021 Ashley M

Advertising Services buyer's journey, facebook ads, google ads, inbound, marketing strategy, marketing tactics, outbound, shopper's journey, social media

Inbound and Outbound Marketing—Why your marketing strategy should include both

Inbound and Outbound Marketing First, you’ll need to understand the difference between inbound and outbound marketing. In a nutshell, outbound marketing is when you advertise to consumers without knowing if they are a qualified lead, or if they are interested in your product or service. Inbound marketing is a strategy that focuses on creating content […]

17 Dec 2020 Stephanie

Shopper Marketing advertising tactics, awareness tactics, path to purchase, shopper marketing, shopper's journey

Shopper Marketing – Shopper Journey Stages – Awareness

Shopper Journey – Awareness Stage Now that we’ve established the shopper journey stages, let’s dig in a little deeper to the awareness stage of the consumers’ path to purchase. One thing to remember, the consumer is not necessarily conscious of the fact they are in any of these stages, with the exception of possibly the […]