With social media becoming an essential part of any company’s marketing strategy, every social media content creator should have these best practices (see below) down pat. We’ll assume you’ve seen the numbers. Literally, half the world (~4.89 billion people) uses social media. Of course, that percentage is likely much higher where you’re doing your business. […]
People are going to talk. That’s why it is crucial to the success of your food brand to have a presence on social media and be responsive and listen to your customers. Good customer service on social media is crucial in growing your food brand into a credible and trusted brand. Whether it’s a crisis […]
Your social media marketing strategy has the power to take your food brand far. Instagram is the 21st century key to food brand marketing success. Many respected food brands have taken to Instagram to build a stronger fan base and increase sales. Using Instagram for your business helps to seamlessly integrate your brand messaging into […]
Food is one of the most popular subjects on social media. How many times have you been scrolling on Instagram and seen your favorite public figure showcasing a new snack, food brand, or home meal service? You think to yourself, well, it must be good if that is what they’re eating. The use of influencer marketing appears […]
Invest in a CPG Creative Brief to Save Time, Money, and Heartburn. “You Only Get Out of the Agency as Good as You Put In.” This is a client quote. A client that champions our insistence on using a CPG creative brief for most projects. This comes from his experience working with a wide variety […]
The 3rd step in planning an outline for your CPG brand’s social media calendar for the entire year focuses on promos, coupons and giveaways. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays and […]
There is a perfect social media platform for every food brand marketing plan, but the hard part is finding that perfect match. There are many different social media platforms food brands could choose to use when marketing their business. Though if chosen poorly, your social media marketing plan could fail. For this reason, it is […]
Marketing Pros Offer 15 Strategies To Effectively Combine SEO And Social Media Campaigns Once again, I have been invited to an expert marketing panel as a member of the Forbes Agency Council. These panels are a great platform to see different viewpoints and opinions on the same topic from a distinguished expert panel. On this […]
How important is ROI for social media? Social media ROI. We’re all obsessed with it. We blog about it constantly. In our last post, we showed you how to calculate real using actual math. But maybe we should be a little less obsessed. Here’s why: First, if you’re treating ROI as a goal, stop it […]
How Food Brands Get Found on Pinterest: Step-by-step instructions You’ve gotten this far, so you probably already know that Pinterest can be an important part of your marketing efforts, but just to let you know that you’re most certainly RIGHT, consider the shelf-life of Pinterest pins vs other social media channels. So let’s get started […]
