Inbound and Outbound Marketing First, you’ll need to understand the difference between inbound and outbound marketing. In a nutshell, outbound marketing is when you advertise to consumers without knowing if they are a qualified lead, or if they are interested in your product or service. Inbound marketing is a strategy that focuses on creating content […]
Busch Light Sales: What can we learn about brand growth from Busch Light? Let’s take a deep dive into all their marketing secrets. I think we are all familiar with Bud Light at this point. As the leader in U.S. beer sales for the past several years, we are inundated with their advertising. If you […]
So, you’ve built a good base of loyalty club followers. Now what? Just by having a loyalty club, you’re increasing revenue by retaining current customers, but how can you take that a step further and make it work even harder for you? You can conduct a survey for your food brand’s loyalty club. Think of […]
Let’s back up—WHY build a loyalty club for your food brand? Here are a few quick reasons: Loyalty clubs help to keep customers engaged with your brand, which in turn keeps your brand top-of-mind in that buying category. Customers who subscribe to your loyalty club may interact and/or share referrals on social media, or recommend […]
The 3rd step in planning an outline for your CPG brand’s social media calendar for the entire year focuses on promos, coupons and giveaways. Remember that the goal is to have everything already thought out so you’ll just need to create your content when you have more details. After you’ve outlined all relevant holidays and […]
Food Marketers’ Favorite CPG Brands on Instagram Here part of the NewPoint team shares which CPG brands on Instagram they follow and why as food marketers, they resonate with each brand’s social media content. Ryan, Lead Web Developer Redbull I follow Redbull mainly because I like their product, but I keep following them for how […]
When the pandemic hit the United States back in March, consumers immediately shifted how they regularly shopped for food and beverage items. With such a dramatic shift in behaviors, food brands should pay particularly close attention to these actions and act accordingly. Check out 4 ways COVID-19 has impacted the food industry. 1. Consumers are […]
There is a perfect social media platform for every food brand marketing plan, but the hard part is finding that perfect match. There are many different social media platforms food brands could choose to use when marketing their business. Though if chosen poorly, your social media marketing plan could fail. For this reason, it is […]
To survive in today’s society, a food marketing business needs to have a presence on social media platforms. In today’s society, almost every food marketing business is present on social media platforms. If a food marketing business wants to be seen, they need to stay relevant and visible. There is so much happening in the […]
Marketing Pros Offer 15 Strategies To Effectively Combine SEO And Social Media Campaigns Once again, I have been invited to an expert marketing panel as a member of the Forbes Agency Council. These panels are a great platform to see different viewpoints and opinions on the same topic from a distinguished expert panel. On this […]
