Utilize shopper marketing by inviting trial of your food brand Consumers and their path to purchase has evolved drastically in the past 5 years. The competitiveness of reaching shoppers during their shopper journey has changed. This is due to technologies within the marketing and retail environment. But now, since the shopper is ALWAYS connected (hello, […]
One in three US consumers are looking for foods that will help them achieve weight loss or weight management goals. Products marketed as “natural”, “healthy” and “better for you” are capturing the food industry. Now more than ever, people are connecting functional foods with longer, healthier lifespans and acting on it. Consumers are becoming more […]
In the past decade, evolving technology has caused the number of consumers shopping in- person to dwindle. Now, it’s pulling people back into the stores. In a world with a powerful technology presence, consumers are becoming increasingly entranced by “quick and easy”. In the retail industry, this translates to fewer people coming into stores and […]
I am one of those weirdos that actually doesn’t mind shopping for groceries… in a store. Am I becoming a ‘relic’? A rare sighting in these modern times? In a world where U.S. consumers who purchased groceries online has jumped from less than a quarter to well over a third in the past year, I […]
The consumer demands retail strategies to look into new ways to draw customers into their store. But wait, isn’t retail dying? Doesn’t everyone order their stuff online now? While we’re seeing closures from apparel retailers and large brands such as Macy’s, J.C. Penney, and Sears, it’s not necessarily because retail has lost its edge. As […]
Your Questions Answered: Q&A 4th Round of the Food Buyer’s Roundtable: Local Food in Big Stores Time to dial into the final installment of the last in our NewPoint Emerging Food Brands Conference workshop Q&A series. We began this journey with Social Media Marketing, attacked Vetting a Co-Packer, and followed that up with a Financing for Growth […]
Clean Label Food Trend: Here to Stay The clean label is a food trend that is only going to get bigger. Consumers are spending more time reading labels and voting–with their wallets–to support food brands that are simplifying ingredients and engaging clear labeling practices for their food brand packaging. The quote that stands out the […]
How can local food brands capitalize on Grocery Shopping Male? This isn’t exactly “new” news but Dad has found his grocery cart and he is not afraid to use it! The grocery shopping male has turned a corner in the marketplace. We’ve seen that an average 49% of men are taking up shopping duties in a […]
Big national food brands know: Marketing is everything. And they make it look easy. “Big Food” has the budget to hire top CPG and Food & Beverage branding agencies. They purchase consumer trends reports. They hold focus groups and conduct brand research to hone their messaging and visual branding. Big Food knows appearances mean everything. A walk […]
Can your brand go bulk and benefit from the package-less trend? At NewPoint, we’ve interviewed lots of category buyers. There’s one question we never fail to ask: What are some qualities you look for in a food manufacturer that would help you decide whether to carry their product? Over and over a common answer we hear: innovation […]
