Your social media marketing strategy has the power to take your food brand far. Instagram is the 21st century key to food brand marketing success. Many respected food brands have taken to Instagram to build a stronger fan base and increase sales. Using Instagram for your business helps to seamlessly integrate your brand messaging into […]
Food is one of the most popular subjects on social media. How many times have you been scrolling on Instagram and seen your favorite public figure showcasing a new snack, food brand, or home meal service? You think to yourself, well, it must be good if that is what they’re eating. The use of influencer marketing appears […]
Now more than ever, consumers are interacting with brands on social media. Whether it’s to research a product before buying, contact customer service, or interact with a promotion, there’s no doubt it is a favorite means of communication among consumers. That’s why, as a CPG brand on social media, you must actively upkeep, interact with, […]
Demographic Shift: How changing demographics affect media buying A couple of years ago, our office had a running discussion on what age/birth year determined if you were a millennial. At the time, being a millennial had a certain connotation, and not necessarily a good one. Yet, there didn’t seem to be sources of authority as […]
Core Brand Values of a Food Business Plus, Why You Need a Statement Alongside Your Mission and Vision Your food business needs a core values statement alongside its mission and vision statements because it helps outline clear expectations for your leadership and employees to emulate while working toward the food brand’s overall mission. You never […]
How Do Food Brand Vision Statements Differ from Mission Statements and Why Does My Brand Need One? Mission statements answer where your food brand is now. Food brand vision statements answer the question of where your food brand wants to go. You will first need a mission statement before you write a food brand vision […]
Shopper Marketing for your Food Brand: Fundamental Questions and Strategies Food brands are constantly trying to get in front of consumers. This shopper-centric mentality helps shape consumer marketing in the form of various tactics, typically categorized as shopper marketing. Shopper Marketing is anything in or out of the store that relates to the shopper journey. […]
Food Brand Marketing Plans and Goals Above all, the primary purpose of any food brand marketing plan is to sell products and grow its market share. To get there, you must engage with your target audience and create brand awareness, invite trial, encourage the audience’s continued usage, and develop brand affinity through product differentiation. Time, […]
In our blog “Getting started with stories: Part 1” we discussed how Facebook and Instagram stories are growing at 15x the pace of the newsfeed because Facebook algorithms are placing meaningful relationships (cultivated by short, daily stories) over passive content (newsfeed posts). We touched on the breakdown of what type of content to post, and […]
In our blog “Getting started with stories: Part 1” we discussed how Facebook and Instagram stories are growing at 15x the pace of the newsfeed because Facebook algorithms are placing meaningful relationships (cultivated by short, daily stories) over passive content (newsfeed posts). We touched on the breakdown of what type of content to post, and […]
