People are going to talk. That’s why it is crucial to the success of your food brand to have a presence on social media and be responsive and listen to your customers. Good customer service on social media is crucial in growing your food brand into a credible and trusted brand. Whether it’s a crisis […]
Core Brand Values of a Food Business Plus, Why You Need a Statement Alongside Your Mission and Vision Your food business needs a core values statement alongside its mission and vision statements because it helps outline clear expectations for your leadership and employees to emulate while working toward the food brand’s overall mission. You never […]
How Do Food Brand Vision Statements Differ from Mission Statements and Why Does My Brand Need One? Mission statements answer where your food brand is now. Food brand vision statements answer the question of where your food brand wants to go. You will first need a mission statement before you write a food brand vision […]
Choosing renewable food packaging will not only benefit your company but society too There are many reasons why your food brand should switch to renewable food packaging. One reason is that society is becoming more aware of product packaging and its effect on the environment. As a result, demand has increased for renewable food packaging […]
Why and how to write your food brand’s mission statement by answering these 3 questions and avoiding these common pitfalls Although mission statements originated in the non-profit world, food brands have begun to utilize them. Having a mission statement allows them to be authentic to their audiences throughout their marketing strategy. (For more information on […]
I recently sat in on a presentation by Jay Baer, who gave some really great insight on how to get your customers to willingly tell your story. Organic social content from brands often fails. Facebook is moving away from “broadcasting” and towards social connecting/networking. If your customers aren’t telling it, your story won’t be heard. […]
Let’s get tactical about connecting with your Instagram audience. In Food Brand Instagram Followers: Quantity, Quality or Both?—Part 1, The topic of conversation was the importance of going deep with your current audience vs. growing wide. In part two, we will continue with some tactical ways to do both. Have you ever felt annoyed with […]
Displaying authenticity is one of the best ways to ensure customer loyalty. But how can you accomplish this? Develop relationships with your consumers through social media Social media is a unique tool for not only advertising but connecting with your customers. It’s a platform that allows for several strategic opportunities: the most important being customer […]
In our blog “Getting started with stories: Part 1” we discussed how Facebook and Instagram stories are growing at 15x the pace of the newsfeed because Facebook algorithms are placing meaningful relationships (cultivated by short, daily stories) over passive content (newsfeed posts). We touched on the breakdown of what type of content to post, and […]
In our blog “Getting started with stories: Part 1” we discussed how Facebook and Instagram stories are growing at 15x the pace of the newsfeed because Facebook algorithms are placing meaningful relationships (cultivated by short, daily stories) over passive content (newsfeed posts). We touched on the breakdown of what type of content to post, and […]
