People are going to talk. That’s why it is crucial to the success of your food brand to have a presence on social media and be responsive and listen to your customers. Good customer service on social media is crucial in growing your food brand into a credible and trusted brand. Whether it’s a crisis […]
It’s Now Time for the CPG Photoshoot Yay, you! You’ve just read steps 1-4 about the importance of surrounding yourself and your product with the best in the business of selling food. You have planned your CPG photoshoot, and you are now armed with the perfect photographer and food stylist to make your product shine […]
Invest in a CPG Photoshoot First Things First. . . Stock Photography vs. a CPG Photoshoot of Your Actual Product Investing in good photography of your actual product is paramount for its success or failure. You would think this would be a “no-brainer.” You would think. However, many (many!) companies rely heavily on stock photos, […]
I recently sat in on a presentation by Jay Baer, who gave some really great insight on how to get your customers to willingly tell your story. Organic social content from brands often fails. Facebook is moving away from “broadcasting” and towards social connecting/networking. If your customers aren’t telling it, your story won’t be heard. […]
Displaying authenticity is one of the best ways to ensure customer loyalty. But how can you accomplish this? Develop relationships with your consumers through social media Social media is a unique tool for not only advertising but connecting with your customers. It’s a platform that allows for several strategic opportunities: the most important being customer […]
Looking for ways to make an impact while drawing in new customers? Look no further. Capture and satisfy environmentally conscious consumers by introducing eco-friendly products and packaging. These days consumers are becoming more and more mindful of their impact on the environment. As a result of this shift in customer focus, sustainable business practices have […]
In our blog “Getting started with stories: Part 1” we discussed how Facebook and Instagram stories are growing at 15x the pace of the newsfeed because Facebook algorithms are placing meaningful relationships (cultivated by short, daily stories) over passive content (newsfeed posts). We touched on the breakdown of what type of content to post, and […]
In our blog “Getting started with stories: Part 1” we discussed how Facebook and Instagram stories are growing at 15x the pace of the newsfeed because Facebook algorithms are placing meaningful relationships (cultivated by short, daily stories) over passive content (newsfeed posts). We touched on the breakdown of what type of content to post, and […]
In our blog “Getting started with stories: Part 1” we discussed how Facebook and Instagram stories are growing at 15x the pace of the newsfeed because Facebook algorithms are placing meaningful relationships (cultivated by short, daily stories) over passive content (newsfeed posts). We touched on the breakdown of what type of content to post, and […]
In our blog “Getting started with stories: Part 1” we discussed how Facebook and Instagram stories are growing at 15x the pace of the newsfeed because Facebook algorithms are placing meaningful relationships (cultivated by short, daily stories) over passive content (newsfeed posts). We touched on the breakdown of what type of content to post, and […]
