StoriesSeriesPart

Getting started with Stories: Part 1—The Breakdown

Facebook and Instagram Stories have been around for a while, but they may pose some challenges for your brand’s social media strategy. Posts can be scheduled in advance; stories have to be posted on the fly Posts have a much longer life span; stories disappear after 24 hours Posts come in many forms; stories rely heavily on video…

SMmistakes

Three Key Social Media Mistakes to Avoid

Forgive us for the negativity here, but sometimes it’s best to know the No-No’s up front to have in mind when forming a social media strategy. Here are the three key social media mistakes to avoid: Having no Intention Of course, you should be posting on a regular basis, but you shouldn’t be posting just…

header Successful Millennial Marketing Infographic e

How to Successfully Market to Millennials

FACT: The U.S. is home to 87.5 million Millennials (ages 18 to 29). The infographic below will provide valuable insight on how to market—successfully—to this growing demographic in America. Because, the fact is, it will only continue to grow.     Millennials are a key consumer demographic for online marketers. Learn how to market your…

stopsellingonsocialmedia

Stop Selling on Social Media

Use social media to connect with your audience, not sell to them.   People trust people—not brands. People connect to humans, not things. Stop seeing social media as a platform to sell your item or service, and instead as a way to connect with your audience, show them the humans behind the brand. More and…

Millennials dinner Hacks MAR Blog

Marketing Food to Millennials: Smart Brands Turn to “Hack” Mode

Offer Easy, Mobile-Friendly Solutions when Marketing Food to Millennials Paul Rowton, vice president, GES/Edwards Food Giant in Arkansas, has a telling quote at the very end of a recent Supermarket News article, Millennials at the Meat Counter that says: “They want to cook, they just have less time than their parents did.” Googling “Millennial Grocery” will…

the great beer debate

Does Clean Label Claim Equate Brand Transparency? The Great Beer Debate

Clean Label Marketing and Brand Transparency If you watched the Big Game, even while simultaneously doing your taxes (yeah, the game was THAT good) You may have noticed the Bud Light commercials. They called out their competitors for using corn syrup in their beer, while they refrain from using that ingredient. This “clean label” trend…

Food rep meeting with retail category buyer to pitch emerging food brand to regional supermarket or local grocery

3 Questions You Need to Ask Potential Retail Buyers

Congratulations! You did it. You got your foot in the door and now you have a coveted one-on-one meeting with a retail buyer. Often a retail buyer works within a specific product category, such as “protein” or “dry goods” or “frozen.” This person’s main job is saying yes or no to what’s being sold on…

food photography

Photography: the Underestimated Marketing Must

Of course, brand messaging is important. But how many times do words alone get your attention? Photography is the driver that reels people in to learn more, to read that headline or body copy. It’s what makes shoppers slow their shopping carts when scanning the shelves. It’s what stops an Instagram-scrolling thumb. “Okay. So, why…

why is trust diminishing with big brands

Market Trend: Why Is Trust Diminishing with Big Food?

A Market Trend Can Shift Your Market Segments A food market trend in 2014 was private labeling. In 2015, grocery stores begun utilizing grocery delivery or pick-ups. That same year, a U.S. Census Bureau reported that millennials, the demographic of young people born between 1985 and 2000 with the highest familiarity of emerging technologies in…

get ambitious with local

Get Ambitious With Your Local Emerging Brand

Local is hot. Local brands are sought after. Take your ideas to the next level and make your brand known. The food industry is changing drastically due to several factors. For example, societal trends in the way consumers make purchases, the kinds of purchases they make. Not to mention the ever evolving relationship of trust….