To survive in today’s society, a food marketing business needs to have a presence on social media platforms.
In today’s society, almost every food marketing business is present on social media platforms. If a food marketing business wants to be seen, they need to stay relevant and visible. There is so much happening in the world that it is crucial to get your business’s name out and seen by the world in the middle of all the chaos.
As important as it is to be on social media, for a food marketing business, it can be hard to choose which platforms are right for your food marketing business. There is such an abundance of different social media platforms, that if you choose the wrong one you could potentially fail. To make sure you succeed on social media, you have to narrow down your options by looking at the most popular social media platforms.
Before jumping into choosing a social media platform, you need to create an idea of what your purpose on that platform will be. To do so, you need to ask yourself some questions.
What is your overall goal?
First and foremost, ask yourself what are you trying to achieve on social media? There is a multitude of reasons why all different types of businesses join a social media platform. What is your why?
Who is your audience?
Ask yourself the following about your potential audience:
Age
Gender
Location
Job
Average Income
Parents
Hobbies
What info are you trying to get out to the world?
It is essential to figure out what exact info about your food marketing business you will be trying to get out to the world. Are you planning on just selling info on your business? Showing what’s happening in your business? Do you plan on offering deals? Most importantly, Do you plan on being personal to your audience or professional?
What type of content will you be posting?
Which type of postings are you planning to create?
Podcasts
Stories
Videos
Photos
Blog Posts
Questions
Competitions
Interactive Content
User-Generated Content
Overall, it is important when choosing a social media platform that you have an idea of what you will be posting and who you are targeting. No one wants to fail, but possibly choosing the wrong platform can cause you too. That is why doing some research while creating a plan will get you on the path of selecting the right social media platform for your business.
If you have any questions or would like to learn more about food brand social media, please reach out to the NewPoint team. If you are interested in more food marketing topics, please visit our Food for Thought page or check out NewPoint’s Patrick Nycz’s book: Moving Your Brand Up the Food Chain.
To identify and isolate areas for improvement in shopper marketing program strategies and tactics to further your CPG brand growth against set KPIs:
Maximize the economic performance of your CPG brand shopper marketing investment
Increase velocity at retail and consumer brand affinity
This shopper marketing audit will detail and contrast your CPG brand shopper marketing and messaging versus that of industry standard competitive practices and will include, but not limited to:
Target market reach, integrated retail marketing support, promotional continuity & awareness, offers and incentives, and tactical execution timing
Go-to-market launch strategies, timing, and tactical execution
Deliverables
Marketing Communication Audit Report
The deliverable will be a white paper with NewPoint Marketing findings and recommendations related to marketing activities in one retail partnership or DMA/market as defined by the client.
Brant brings 20+ years of experience to NewPoint as chief brand communicator and marketing-plan contributor.
Brant’s specialty is bringing an outside, investigative perspective that can feel alternately “rigorous” or “exasperating” depending on your point of view. Yet, he never fails to uncover a business’s unique selling proposition—one which can serve as a brand foundation for marketing that is compelling, creative and “sticky.”
Throughout his career, Brant’s applied his skill set to a broad range of business applications along the food supply-and-service chain. His services have provided vital clarity for all types of operations, from the more conventional food and food equipment manufacturers to the adjacent enterprises that partner with them, such as the Purdue University College of Agriculture.
Stephanie Bossung
Food industry marketing expertise—from retail to food-service and food-service equipment— is a natural outcome of having deep knowledge in every facet of a business’ operation. With 10 years in branding and business development, preceded by 15 years in mass media and promotions, Stephanie is an FMI Emerge mentor, holds an executive-level expertise in sales, marketing, media, and production management.
This exceptionally diverse skill set adds value for NewPoint clients by providing a full complement of perspectives on food-industry brand management endeavors.
Wired for a hawkish attention to detail while also maintaining a high-resolution view of the big picture, Stephanie is uniquely able to provide astute branding direction and simultaneously apply the business principles necessary to squeeze more bang out of every marketing buck.
Patrick Nycz
A member of the Forbes Agency Council and quoted in the New York Times, USA Today and Adweek, Patrick Nycz is the author of Moving Your Brand Up the Food Chain: Marketing Strategies to Grow Local and Regional Food Brands. He is an FMI Emerge mentor, an American Advertising Federation’s Silver Medal Award winner, and the Founding President of NewPoint Marketing, a full-service food industry marketing firm focused on food industry brands On a mission to grow.
Patrick’s vision for NewPoint emerged from his team’s success using this proven model for food industry clients and is fueled by NewPoint-funded food buyers and food manufacturers research around tracking consumer, industry, and ongoing food trends.
Kristy Blair
Since starting her 20-year career in commercial graphic design at one of the foremost catalog retailers in the world, Kristy’s visual branding skills have organically narrowed into the food-industry niche.
In that time, she’s directed graphic identities for snack food and restaurant startups, print materials for multiple agricultural seed companies, display graphics and merchandiser signage for major food-equipment manufacturers and everything in between.
Today, as one of the key brand architects for NewPoint clients, she continues to lead our visual research & development team, always working to find the innovative median between the best practices worth honoring and the accepted rules worth breaking.